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Kit

created by Marco Palmieri and JKR
mascot for Firefox↗

Mozilla introduced Kit in 2026 for onboarding, feature discovery, campaigns, social media, and community events. Illustrator Marco Palmieri and JKR built the personality around eyes, posture, body language, and a tail that carries motion.

in the news

2026-03 Firefox introduced Kit as a companion designed for product onboarding, campaigns, social media, and community events.

Kit — Kit portrait study Kit — Firefox onboarding Kit — More fire, more fox campaign Kit — Browser campaign layout Kit — Search companion artwork Kit — Kit pose library Kit — Get Firefox call to action Kit — Free your focus campaign Kit — Firefox wordmark chase Kit — Trail-blocking campaign + add a photo
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next: Huggy →