Mascot
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the Bird

created by
mascot for Yellowbird Hot Sauce↗

The Bird is the officially nameless mascot of Yellowbird Hot Sauce out of Austin, Texas: a spiky little line-art sun of a bird with a worm habit. The company never named it, never rounded it into a plush-ready 3D character, and never needed to. It carries the entire brand on pure drawn charisma, proof that a mascot can stay flat, stay weird, and still own every bottle it sits on.

the Bird — yellowbirdfoods.com the Bird — A kid's marker rendition, in a garden the Bird — @yellowbirdsauce the Bird — yellowbirdfoods.com, the homepage the Bird — yellowbirdfoods.com, cooking at midnight the Bird — yellowbirdfoods.com, at home the Bird — yellowbirdfoods.com, on the pepper farm the Bird — On bottles at a backyard hang, Austin the Bird — A car bumper, via Gander's rebrand case study the Bird — thedieline.com, product lineup the Bird — thedieline.com, on the plate + add a photo
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