Butter Baby

Butter Baby is the mascot of a Jakarta dessert shop of the same name: a butter alien who crash-landed on Earth from Butterlandia and decided to stay and make dessert. The brand, built with the studio Universal Favourite, gave a doughnut shop an entire planet of lore, which is precisely the right amount of lore for a place that sells doughnuts. Commitment to the bit, baked all the way through.