Murder Man

Murder Man is the jacked severed head who fronts Liquid Death, the canned water company that markets like a metal band. Everything about him is maximum gym energy in service of the most harmless product in any store: water. That inversion is the whole brand, death metal aesthetics wrapped around hydration, and Murder Man is its logical conclusion. A mascot built to make tallboys of water feel dangerous. That energy made Murder Man an obvious candidate to go beyond packaging. Liquid Death worked with Will Carsola and award-winning animation studio Titmouse to develop a concept for an animated series, Adventures of Murder Man.