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Mads

created by

mascot for Evernote↗

Gabe Campodonico designed Evernote's elephant and the company named it Mads after an early customer. DesignStudio refined the mark in 2018, and Evernote refreshed it again in 2025 while explicitly preserving the recognition built by the character.

in the news

2025-10 Evernote gave Mads a new look while retaining the elephant as its central visual asset.

Mads — Evernote mark

Mads — Evernote 2025 recap

Mads — Evernote product update

Mads — Evernote feature story

Mads — Evernote campaign image

Mads — Evernote editorial thumbnail

Mads — Evernote interface story

Mads — Evernote workflow

Mads — Evernote year in review

Mads — Evernote update artwork

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